May 23, 2024 The Hidden Struggles of Small Businesses Running Google Ads

The Hidden Struggles of Small Businesses Running Google Ads

For small businesses, running Google Ads can feel like stepping into a high-stakes battlefield. With the right strategy, it can bring in a steady stream of customers. But without deep expertise, it can quickly become an expensive experiment with little return. Let’s explore the biggest challenges small business owners face when setting up and managing Google Ads campaigns.

1. Too Many Settings, Too Much Complexity

Google Ads isn’t just about writing an ad and pressing "Go." There are keyword match types, bidding strategies, audience targeting, Quality Score factors, and more. A small business owner trying to manage all these settings while running their business can easily make costly mistakes.

  • Should they use broad match, phrase match, or exact match keywords?
  • Is manual bidding better than automated bidding?
  • How does Ad Rank affect their placement on search results?

Most business owners don’t have the time to learn these intricacies, leading to wasted ad spend on irrelevant clicks.

2. High Competition, High Costs

Large companies with big budgets dominate Google Ads. They have teams of specialists optimizing ads daily, making it difficult for small businesses to compete.

  • Some industries, like legal services or insurance, have keywords that cost $50+ per click.
  • Even in local markets, large chains drive up costs, leaving small businesses with little visibility.

If a small business owner doesn’t set proper budgets, they can burn through their entire marketing spend in just a few days without seeing any results.

3. Choosing the Right Keywords Is Hard

Finding the right keywords isn’t just about guessing what customers type into Google. It requires keyword research tools, data analysis, and a deep understanding of search intent.

  • Business owners often target broad, generic keywords that bring in the wrong audience.
  • They may neglect negative keywords, leading to wasted spend on irrelevant searches.
  • Without testing and optimizing, they might not even realize their keywords aren’t working.

This leads to frustration when they see traffic but no real conversions.

4. Creating High-Quality Ads That Convert

Even if a small business owner picks the right keywords, they need compelling ad copy to convert clicks into customers. Writing Google Ads is an art that requires:

  • A strong headline that grabs attention.
  • A description that clearly explains the value of their product or service.
  • A call to action (CTA) that encourages users to take the next step.

Most small business owners don’t have the time or expertise to craft high-performing ads. This results in low click-through rates (CTR), poor Quality Scores, and higher costs per click.

5. Landing Pages Are Often Ineffective

Google Ads don’t work in isolation—where the user lands after clicking matters just as much. Many small businesses send ad traffic to their homepage, which isn’t optimized for conversions.

A high-performing landing page should:

  • Match the ad’s message.
  • Load quickly on mobile and desktop.
  • Have a clear CTA (like "Call Now" or "Get a Free Quote").

Without an optimized landing page, a business can pay for clicks but get zero leads, making Google Ads seem like a waste of money.

6. Tracking Results Is Confusing

Google Ads offers powerful analytics, but most small business owners don’t know how to interpret them.

  • What does CTR, CPC, CPA, and ROAS mean?
  • How do they set up conversion tracking to see if ads generate real sales?
  • Should they run A/B tests to improve performance?

Without data-driven insights, many businesses give up on Google Ads because they don’t see a clear return on investment.

How EasyAdsMaker.com Helps Solve These Challenges

This is where EasyAdsMaker.com comes in. Instead of spending hours navigating Google Ads complexities, small business owners can:

✅ Describe their business in simple terms.
✅ Let AI generate four optimized ad variations instantly.
✅ Get clear, step-by-step guidance to publish high-performing ads.

Google Ads shouldn’t be a headache. EasyAdsMaker.com takes the guesswork out of advertising, so small businesses can focus on what they do best—growing their business.